Email verification is an important element in enhancing the security, regulation, and accuracy of your online database. Without proper email address verifications in place, you are putting yourself at risk of malicious content entering your database. This can open the door to cyber-attacks and spam. Fortunately, there are ways to verify email addresses quickly and effectively without actually sending an email – saving both you and your customers time & energy. In this blog post, we’ll outline how easy it is to verify emails, while also explaining why it's so important in the first place!
Email validation vs. Email verification. What is the difference
Email validation is one of the first process steps to make sure that a
given email follows the basic definition of an Email. This includes a valid local part of the
email (the part before the @) following the rules of
RFC 5322. Most mentionable is the maximum
length and also the allowed characters. As described in
RFC 5322 only the following characters are
allowed in the local part:
The second block of the validation is the domain part. These checks follow the same rules as the checks for top-level domains. For an in-depth overview of the email validation, you can read further.
Use cases of email validation:
- find typos in the email based on email syntax
- Follow the segmentation rules of your company. Access to the mailing list is only allowed with a specific email domain.
Email verification goes beyond this step to ensure that there is an active mail server connected to the top-level domain and mailbox on the other side of a given email address. The Emailsherlock process different data markers in the Emailsherlock database and live on the internet. Such as Nameserver configuration, definitions of MX Records, is the email server reachable, does the domain offer a functioning website, is the Domain parked, does the inbox exist, can the inbox receives an email (etc.). With all the data points, we calculate a score of how likely an email delivery will be.
Use cases of email verification:
- avoid hard bounces
- increase sender domain and IP reputation
- decrease the amount of mail going to spam folders
- Reduce the risk of getting blacklisted
- Cleanup the mailing list regularly - to save money when the mailing list is based on recipient count
For clarity's sake, let us all agree to this: email validation should be used solely when discussing the syntax of an email address, while verification includes a sequence of intricate processes such as SMTP verification, domain checks, and applications like DOI (double opt-in) confirmation.
Why is email verification important
Verifying a given email address helps to ensure the safety of the users and the overall level of service available for all participants. A big risk is located in the security area. Without verification and DOI (Double opt-in), your outreach can be received by spam traps or other scam patterns. Both will affect your IP reputation score, leading to a lower open rate, because more email providers will recognize your email as spam and hide it directly in the spam folder.
When should you consider verifying
From a theoretical point of view, it would be before every send-out. Because more verifications bring more costs, you can also use following use cases to think about mandatory email verification:
- A new subscriber on a mail list
- Quick checkout in e-commerce use cases
- When the overall Bounce Rate is increasing
- The Open Rate decreases
- As a rule of thumb, every quarter
Just start verifying your Emails
With our user-friendly Email Validator tool, you have the opportunity to easily and cost-effectively verify the authenticity of your email addresses, free of charges.
Give it a shot. Verify an email for free!
Different Methods of Email Verification
- DOI (Double Opt In): There are a few different ways to verify an email address. The most straightforward is a confirmation link sent via the email itself. This allows the user to click on a link and instantly confirm their address.
- Domain bases verification: Email verification can also be done using domain-based validation, which ensures that users are providing accurate information about which domain they have access to. Companies use this technique pretty commonly. For internal services, you can only register with a company email address
- Email Verification Services: Use of public APIs for verifying emails - these solutions can be integrated directly into your existing workflow to ensure that each address is verified as it comes in.
Benefits of Using Automated Email Verification Tools
Email verification is an integral step of any online transaction or user sign-up process. By using automated email verification tools, you can easily identify fake, invalid, or even duplicate emails in near real-time. This helps ensure that the emails used for transactions and/or user accounts are valid and accurate, as this will help ensure customer satisfaction as interactions progress.
Automated email verification also assists with identifying potential fraudulent activities by catching bad actors who use different variants of commonly known disposable domains to send malicious content. More so, automated email verification helps maintain a clean contact list which increases deliverability and improves your sender reputation, thus improving your overall delivery success rate.
Lastly, automated email verification helps businesses keep track of their customer base, enabling them to segment and target users in a more efficient manner. This can be useful for customizing marketing campaigns, as businesses can create lists that are tailored to the individual’s past interactions with the business, allowing them to better target potential.
Tips and Recommendations on Using Automated Verification Services
Automated email verification services are becoming increasingly popular for their ability to provide quick, accurate data. However, if you’re not careful, your business could wind up with a list of invalid or incomplete emails that can hurt your deliverability and decrease the success of campaigns.
To make sure you avoid common pitfalls when using automated verification services, here are a few tips and recommendations worth bearing in mind. When it comes to your account's security settings, make sure you verify and audit the information processed through these services to ensure no confidential data ends up in the wrong hands. You should also double-check any discrepancies between the website or third-party service and see if they line up with your company’s expectations. Finally, consider supplementing automated verification services with a manual review of outlier cases whenever possible – this way, you will be able to create as accurate a list as potential for successful outreach.
When selecting the right SaaS for your company’s needs, it is important to remember that no single service can do everything. Researching and assessing various services thoroughly is key to finding one that suits your organization’s requirements and budget. Make sure you ask questions about features, customer support, integrations, data security protocols, and pricing. Additionally, consider testing out the company’s services before committing to ensure that you are getting the best value for your money. Doing so will help guarantee that your SaaS can meet your company’s current and future needs.
Finally, it is important to remember that SaaS isn’t a one-time purchase - you need to be prepared for ongoing maintenance and updates. Make sure your chosen service provider offers reliable support services including customer service, technical assistance, data protection, and more. With the right SaaS provider, you can maximize the value your organization receives and ensure that your technology investments are well spent.
By considering these key elements of a successful SaaS purchase, you can make an informed decision and feel confident in your choice. With the right service provider, you can rest assured that your company’s data is.
Troubleshooting and Common Issues with Email Verification
Email verification is a vital part of ensuring the security of any online platform, however, sometimes it can be difficult to manage and troubleshoot when issues arise. Common issues with email verification can include incorrect or out-of-date information, slow response times, or problems with double-verifying emails. It's important to stay on top of these issues by ensuring all user information is up-to-date, monitoring your servers for slow response times, and implementing a secure double-verification system. Taking these preventive measures will help ensure the safety and security of your online platform.
In conclusion, email verification is an important tool that can help protect your users’ accounts and information. Verifying email addresses helps you make sure that the emails used to register are legitimate, helping keep your system secure from malicious actors looking to hijack accounts. Email verification through automated services makes this process more accessible than ever, yet it doesn't have to be overly complex or expensive. Positive results from using an automated email verification service include increased data accuracy and validity, reduced bounce rates, a better reputation with ISPs, and less time consumed by manual registrations. Additionally, many popular cloud-based services allow for integrating automated email verification into their API systems easily. Following the tips given in this post and troubleshooting common issues beforehand, you can ensure the successful integration of automated email verification in any system.